We invest in our clients and our sports by employing counselors who are themselves dedicated to both - which allows us to create success for our individual clients, for the swimming community as a whole, and for ourselves.

Given our investment, we see clients as individuals with absolutely tremendous potential, and we treat them as such. And we enjoy following the young people we have helped through their swimming careers, even long after we’ve completed out obligations to them. Our primary focus is collegiate recruiting counseling.

Our collegiate guidance, swimming, and recruiting counseling is designed to help student-athletes connect with schools and coaches who will appreciate and develop each student’s individual value sets. And because we believe character development should be the absolute cornerstone of any undergraduate education - we also understand that swimming can help facilitate that for those who are skilled enough to be collegiate swimmers.

All of us at Sparks Consulting work from life-long career experience in swimming - and with a number of proprietary knowledge-bases and mechanisms - to help swimmers focus their expectations and learn how to connect with universities and swimming programs that will truly appreciate them, whatever their talent level. And whenever possible we work in the background so the student athlete always remains the focus of attention.

Our objective is to match individual families' values with colleges and swimming teams in a way that will actually create sparks for both parties. We do not call college recruiters specifically on behalf of clients, nor do we seek to compete with high school college counseling offices - though we continually work with recruiters and high school coaches for clients and overall program development.

We also make sure we give families all the information they need to make the right decisions regarding the recruiting process, while also respecting every school's right to recruit our clients. (Our entire counseling staff has taken the NCAA Division I recruiting examination.)

We take NCAA compliance with respect to our clients and the enormous amount of recruiting correspondence we see from collegiate coaches. Whereas recruiting and scouting services provide information on athletes to colleges to facilitate program success, we provide the reverse as a counseling firm: information on colleges and teams to our clients for the same success.

We still think of ourselves as coaches - but coaches that now spend a fair amount of time guiding folks to find their momentum out of the pool, while still connecting our team...our community.